Secure Checkout

Masterclass rewind<<

Google Ads Masterclass

Are you ready to elevate your digital marketing game and make Google Ads work wonders for your business?

We get it – mastering Google Ads can be a challenge, especially when you're a small business owner juggling so many responsibilities.
If navigating the world of Google Ads is leaving you feeling overwhelmed then you’re in for a treat with this session.

In this Google Ads Masterclass we’ll dive deep into the intricacies of Google Ads, unraveling its potential for growing sales and brand awareness enriched with real-life case studies, practical examples and actionable frameworks you can immediately implement in your business.

Yes, I want this!

Masterclass Overview

The Google Ads Masterclass provides tailored strategies for Search Ads, Performance Max campaigns, Gmail Ads, YouTube Ads, Display Ads and Discovery Ads. You’ll learn how to take advantage of all styles of ads to produce bigger results.

- Introduction to Google Ads: Understand the pivotal role of Google Ads in the digital marketing landscape.
- Campaign Objectives: Explore a spectrum of objectives, from sales and leads to web traffic and brand consideration.
- Conversions: Master defining and tracking success in the world of Google Ads.
- Campaign Types: Take a deep dive into Search, Display, YouTube, and more.
- The Shared Library: Optimize your campaigns using tools like audience manager and bid strategies.
- Google Analytics vs. Google Ads: Clarify differences and learn the art of account linking.

Account & Campaign Structure

Hierarchy Exploration: Break down of account, campaigns, ad groups, targeting, and ads.
Best Practices for Account Setup: Get guidelines for setting up a successful Google Ads account.

Google Search Ads

Direct Response Advertising: Uncover the strategy and effectiveness of leveraging Google Search Ads.
Setting Up a Campaign: Follow a step-by-step guide with best practices.
Ad Group Structuring Methods: Explore thematic and keyword-focused structures.
Bidding & Auction for Ad Space: Understand the dynamics of bidding and auction.

Advanced Targeting and Bidding

Deep Dive into Targeting Options: Balance reach and relevance in targeting.
Keywords: Examine match types and applications.
Audiences: Develop strategies for leveraging search remarketing.
Bid Adjustments: Learn tactics for adjusting bids based on device, time, location, and audience.

Google Shopping Ads and Merchant Center

Overview of Google Shopping Ads: Understand their role in e-commerce and digital marketing.
How Shopping Ads Differ: Explore the unique features and benefits.
Google Merchant Center: Linking, optimizing products, and more.

Performance Max Campaigns

Cross Network Campaigns: Maximize reach across various platforms.
Best Practices for Campaign Creation and Management: Guidelines for successful cross-network campaign management.
Audience Signals: Learn to set them up and understand how they work.
New Search Themes: Explore the concept and functionality of new search themes.
Performance Analysis and Optimization: Techniques for analyzing and improving cross-network campaign performance.

Gmail Ads

Overview and Design: Understand the capabilities of Gmail Ads.
Campaign Design Best Practices: Create effective Gmail ad campaigns.
Targeting and Performance: Learn methods for targeting and measuring Gmail ad campaign success.

YouTube Ads

Types and Creation: Explore different types of YouTube ads.
Engaging Ad Creation: Best practices for creating captivating YouTube ads.
Targeting and Success Measurement: Understand targeting options and performance metrics on YouTube.
New Demand Generation Ads: Stay ahead with the latest trends in YouTube advertising.

Google Display Network Ads

Crafting Display Ads: Get guidelines for impactful design and messaging.
Targeting and Retargeting: Develop strategies for the Google Display Network.
Performance Optimization: Techniques for measuring and optimizing display campaign performance.

Discovery Ads

Strategy and Engagement: Gain insights into the reach and engagement potential of Discovery Ads.
Crafting Ads for the Discovery Feed: Guidelines for compelling ad creation.
Targeting and Conversion Strategies: Master effective tactics for Discovery Ads.

Fill out the form below to get access to the recording

Are you a Basic Bananas member? Access the recording here.

Your Details

First Name *

Last Name *

Email *

Phone Number *

Company

Address *

Address (continued)

City *

Postcode/ZIP *

Country *

Need help? We're here for you!

Call us:
AU: +61 8417 8011

Email: support@basicbananas.com

Masterclass Details

Your Payment Details

Card Number *

CVC *

Grant Me Access

Secure Payments with SSL Encryption

You will receive a confirmation email after submitting the form.

Presented by Patrick McKenna

Patrick McKenna, an accomplished digital marketing specialist with a decade of experience, has managed over $1 million in ad spend, achieving 79 million impressions and 120,000+ conversions and sales.

His expertise encompasses the design of effective landing and product pages, the construction of comprehensive lead generation systems, and the management of PPC campaigns that substantially increase clients' profits. Known for his passion in crafting and optimising lucrative online advertising campaigns, McKenna excels in elevating businesses' online presence.

Patrick collaborates with many of our Clever Bunch members at Basic Bananas and we’re excited to have him host this session for us!

About Basic Bananas

Basic Bananas is the fastest growing marketing education company in the world with programs running across Australia, USA, Canada, New Zealand and Switzerland. The business was founded over a decade ago by award-winning entrepreneurs Franziska Iseli and Christo Hall.

We're proud to have worked with thousands of business owners around the globe on a mission to create ripple effects through marketing education. We are known for our systematic, practical and strategic frameworks that have changed countless businesses... and lives!

We don’t have thousands of dollars to spend on marketing, so we’ve got to be really clever with how we go about it…taking the stuff I learn from you guys we made 40% of our usual annual turnover in one month!

Craig Basford, Big Shed Brewing Concern

Frequently Asked Questions (FAQ)

Can I tune in from anywhere?
Yes! As long as you’re connected to wifi you can tune in from anywhere in the world and from any digital device via Zoom.

Do I receive the recording with my booking?
Yes! You’ll receive the recording within two business days, if not sooner!

Can a team member join in the session?
One registration is equivalent to one unique link to join. However, why not make it an office party and gather the team around for a learning session!

Do Basic Bananas Members get free access to this masterclass?
Active members of The Basic Bananas Community, Clever Bunch and Genius Bunch get FREE access to all of our masterclasses, use your members logins to register here.

How long is the recording available?
The recording will be available for three months after the session.

What other masterclasses are available?
Click here to join our community and make sure you never miss out on any updates on future masterclasses.

Back to Homepage